Data and insights on claims and content from medtech commercial leaders

As promotional content and claims management continues to evolve, the 2024 Veeva MedTech Commercial Benchmark surveyed over 130 commercial leaders worldwide to understand current processes, challenges, and future opportunities for improvement. Download the report for study findings and expert insights on relevant challenges and priorities to drive efficiency, support, compliance and shorten time to market.

80%

interested in actively focusing on content personalization

70%

using manual processes or fragmented systems for claims management and substantiation linking

56%

report speed to market as top area for improvement