Insights from medtech commercial leaders

The 2026 Veeva MedTech Benchmark reveals that data fragmentation is actively hindering commercial growth across the industry, directly limiting agility, team alignment, and revenue potential.

68%

of leaders rank the insight gap as top challenge, exposing severe commercial blind spots

50%

of executives rate their CRM as below functional, showing that those closest to the P&L feel the impact most acutely 

89%

have yet to meaningful deploy AI, due to a lack of foundational data

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